The Pinterest 100 shows the top ideas for 2020, based on Pinterest search data. All data is global and represents year over year growth.
See if you can make your products feel more inclusive with gender-neutral options and varied color schemes.
People often want to compost or recycle… but don’t know where to start. Use product packaging or email marketing to give actionable recycling tips.
Healthier habits come from routine. Use your marketing channels to suggest easy rituals like morning baths or a soothing stretch.
Help people bring more activities into their home with things like hobby starter kits and home office decor bundles. If you’re a B2B brand, help your clients think about ways to equip remote employees.
Share the backstories behind trending ingredients and imported products so people gain a deeper appreciation for new-to-them ideas.
Think of ways to make your business more pet-friendly. You could set up pet socials outside your store or launch an animal-safe product line.
Show people how to bring the outdoors in with decorating tips, nature playlists and reinvigorating scents.
Cast some light on packing light. Offer multi-purpose products, zero-waste items and low-waste travel tips.
Play into astrology’s meteoric rise in popularity with what’s-your-sign product lines or menus.
Come up with a 90s “starter pack” in your category. Think party planning tips, outfit picks or a throwback grocery list.
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