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The Pinterest 100 shows the top ideas for 2020, based on Pinterest search data. All data is global and represents year over year growth.

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Gender-neutral names
+301%
Tuxedo dresses
+99%
Every-kid playrooms
+75%
Unisex nurseries
+527%
Androgynous wedding wear
+51%
Inclusive educational posters
+91%
Unisex kid clothes
+119%
Gender-neutral haircut
+625%
Androgynous flags
+33%
Gender-neutral party ideas
+35%

Business tip

See if you can make your products feel more inclusive with gender-neutral options and varied color schemes.

Thrifted home decor
+308%
Thrift store crafts
+2276%
Low-waste living
+446%
Low-waste weddings
+235%
Product swaps
+172%
Solar light crafts
+427%
Thrifted wedding dresses
+41%
Secondhand fashion
+38%
Protest posters
+5961%
Ocean trash art
+39%

Business tip

People often want to compost or recycle… but don’t know where to start. Use product packaging or email marketing to give actionable recycling tips.

Self-discovery journal prompts
+147%
Social media detox
+314%
Embrace being single
+49%
Chicory root
+91%
Art therapy activities
+444%
Sea moss
+380%
Mood booster playlists
+85%
Ylang ylang oil
+91%
Feng shui decor
+137%
Cucumber juice
+99%

Business tip

Healthier habits come from routine. Use your marketing channels to suggest easy rituals like morning baths or a soothing stretch.

Home theaters
+368%
Indoor microgreens
+223%
Audio rooms
+803%
WFH wear
+82%
Garden room
+104%
Homebrewing
+411%
Granny pods
+159%
Homemade baby food
+379%
Indoor water fountains
+917%
Coffee stations
+751%

Business tip

Help people bring more activities into their home with things like hobby starter kits and home office decor bundles. If you’re a B2B brand, help your clients think about ways to equip remote employees.

Indian living rooms
+2080%
Spanish bathrooms
+309%
Japanese tubs
+563 %
Filipino desserts
+76%
West African recipes
+311%
Arabic treats
+407%
Kerala breakfast ideas
+78%
French antiques
+384%
Macedonian meals
+509%
Australian landscaping
+781%

Business tip

Share the backstories behind trending ingredients and imported products so people gain a deeper appreciation for new-to-them ideas.

Pet resorts
+260%
Outdoor cat playgrounds
+512%
Pet fashion
+199%
Dog patios
+131%
Goat playhouses
+150%
Protective halos for blind dogs
+97%
Dog toilets
+214%
Cakes for dogs
+167%
Pet memorials
+261%
Cat birthdays
+156%

Business tip

Think of ways to make your business more pet-friendly. You could set up pet socials outside your store or launch an animal-safe product line.

Lake fishing
+274%
Rockhounding
+185%
Nature travel
+253%
Rabbit hutches
+191%
Northern lights
+90%
Outdoor bars
+2795%
Outdoor indoors
+108%
Hiking fashion
+194%
Bushcraft camping
+1069%
Outdoor play areas
+550%

Business tip

Show people how to bring the outdoors in with decorating tips, nature playlists and reinvigorating scents.

Train travel
+107%
Zero-waste travel essentials
+48%
Travel stories
+125%
Staycations
+38%
Reduced carbon footprint
+86%
Eco-friendly travel
+73%
Agritourism
+57%
Learning vacations
+32%
Eco-structures
+31%
Eco-friendly cities
+47%

Business tip

Cast some light on packing light. Offer multi-purpose products, zero-waste items and low-waste travel tips.

Astrology-themed parties
+247%
Planet makeup
+217%
Constellation piercings
+112%
NASA logos
+106%
Galaxy painting
+157%
Space tattoos
+267%
STEM activities
+135%
Galaxy birthdays
+341%
Two the moon parties
+589%
Constellation crafts
+102%

Business tip

Play into astrology’s meteoric rise in popularity with what’s-your-sign product lines or menus.

90s cartoons
+227%
Hip hop parties
+322%
Y2K outfits
+669%
90s music
+165%
Scrunchies
+6309%
Braided hairstyles
+329%
Grunge fashion
+292%
90s streetwear
+277%
Lip gloss and liner
+144%
Hair clips
+930%

Business tip

Come up with a 90s “starter pack” in your category. Think party planning tips, outfit picks or a throwback grocery list.

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