Behind the trends

Making the list

Pinterest searches are like a window into the future. With more than 320 million people using Pinterest every month to plan, we gain unique insight into what people want to try next. The Pinterest 100 is our annual list of 100 emerging trends. We consider an idea a “trend” if it shows significant search volume and an upward trajectory for at least six months. For this year’s report, we compared search volumes from August 2017-July 2018 to August 2018-July 2019. As we identified our list, we partnered with global trend authority WGSN to find examples of these topics coming to life all over the world—showing that fresh ideas can inspire you to try new things, no matter where you live.

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